01
Restriction leads to another restart
Cutting food harder may create short-term progress, but it often increases hunger, guilt and the urge to overeat when the routine slips.
Personalised one-to-one online coaching for women
Stop starting over.
Lose weight with a plan built around your life.
SUSTAIN helps women lose weight, improve their relationship with food and build habits they can maintain, through a customised meal strategy, a personalised workout plan, regular progress check-ins and ongoing one-to-one support from Oli.
I will not judge your starting point or tell you what you want to hear.Oli McCann, founder of SUSTAIN
- Hundreds of women supported
- 100% online, wherever you live
- Personalised one-to-one coaching
Application
About 2 minutes
Apply for SUSTAIN
Oli reviews every application personally and contacts suitable applicants within 24 hours to arrange an in-depth discovery call.
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Private, confidential and judgment-free
Why you keep ending up back at the start
The plan worked until real life got in the way.
Many women who join SUSTAIN have already tried slimming clubs, restrictive diets, generic meal plans or weight-loss medication. Weight may come down at first, but the underlying eating habits, emotional triggers and routines often stay the same. When life gets busy, the same yo-yo cycle starts again.
The restart cycleThe SUSTAIN approach
New diet
Life gets busy
Start again Monday
Back to square one
Habits you can keep
02
Generic plans ignore your real life
A generic plan cannot account for your work, family, food preferences, emotional triggers or the way you currently live.
03
Motivation is not a support system
When motivation drops, most plans leave you alone with the same decisions and habits that were difficult before.
You probably do not need more willpower. You need structure, accountability and an approach designed around you.
The SUSTAIN approach
A clear process for building control that lasts
No more guessing, no more starting from scratch every Monday. Three phases that take you from where you are now to habits you can keep for good.
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Phase one
Understand what is keeping you stuck
Oli reviews your eating patterns, routines, emotional triggers, previous attempts, lifestyle and current ability. This shows what actually needs to change, instead of assuming you need another stricter diet.
- Eating patterns
- Routines
- Emotional triggers
- Previous attempts
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Phase two
Build an approach around you
Your customised meal strategy, workout plan and goals are shaped around your starting point, preferences and schedule. The approach has to work during normal weeks, not only when life is quiet.
- Meal strategy
- Workout plan
- Realistic goals
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Phase three
Track, adjust and sustain
Regular check-ins and progress data show what is working and what needs to change. You also learn how to handle weekends, meals out, holidays, emotional eating and low motivation without abandoning the process.
- Check-ins
- Weekends
- Meals out
- Holidays
Personalised support at every stage
Everything is built around the woman doing the work
Your plan, your check-ins and your coach, all in one simple app on your phone.
A personalised approach to meals and nutrition built around your weight-loss goal, preferences, routine and relationship with food.
Tailored training suited to your goals, current ability, available equipment, schedule and confidence.
Structured reviews that pick out your wins, spot problems early and set the next priority.
Changes based on your progress, adherence and real feedback, rather than guesswork or panic.
Ongoing access to guidance when a difficult week, a setback or a tricky decision could otherwise knock you off track.
Support with emotional eating, all-or-nothing thinking, confidence and the routines that need to last beyond the programme.
Women starting at 18 or 20 stone are welcome here
Coaching without judgment
Support for women who feel overlooked by traditional fitness coaching
Oli works with women at every starting point, including women beginning at 18 or 20 stone who may feel embarrassed, judged or unsure where to start. SUSTAIN gives you a private, supportive space without lowering the standard of commitment it takes to change.
SUSTAIN could be right for you if
- You repeatedly lose weight and regain it because the underlying habits never change.
- Emotional eating, guilt or all-or-nothing thinking affects your progress.
- You know what to do in theory but struggle to do it consistently.
- You want personalised guidance and accountability instead of another generic plan.
- You are ready to be honest, ask for help and commit to long-term change.
SUSTAIN is unlikely to be right for you if
- You only want the quickest possible result.
- You want a plan without regular communication or accountability.
- You are not ready to put the guidance into practice consistently.
Client success
Real women. Real life. Results built to last.
Every woman here started from a different place. What changed was the approach: realistic nutrition, structured training, regular adjustments and support that did not disappear when life got busy.
35kg+
Claire
More than 35kg down in just over a year, with greater confidence, energy, consistency and control around food.
15kg
Amy
15kg down in six months through realistic nutrition, structured training, regular adjustments and accountability.
3months postpartum
Carly
Joined three months postpartum and built progress around a new routine and life as a mum of three, without the pressure to be perfect.
Claire35kg+ down
BeforeAfter
Amy15kg down
BeforeAfter
Lucy
BeforeAfter
Results shared with each client's permission. Individual results vary depending on starting point, circumstances and consistency, and are not guaranteed.
Your coach
Honest coaching without judgment
I'm Oli McCann, and I created SUSTAIN for women who feel stuck with their weight and their relationship with food.
Many of the women I coach have spent years feeling as though they have failed every plan they tried. My job is to understand what is really happening, make the process clear and give you the support and accountability you need to change it.
I will not judge your starting point or tell you what you want to hear. I will give you an honest plan, clear feedback and a high standard of support, but you must be prepared to do the work.
Oli McCannFounder of
SUSTAIN
SUSTAIN
Frequently asked questions
Questions, answered honestly
Still unsure if SUSTAIN is right for you? Apply and talk it through with Oli on your discovery call.
Apply for SUSTAINNo. Your training and nutrition are built around your current ability and circumstances. SUSTAIN is designed to help you build confidence through action, not wait until you already have it.
Yes. Oli works with women at many starting points, including women beginning at 18 or 20 stone. Your plan will reflect your current ability, your needs and your long-term goal.
No. The aim is an approach you can maintain. Your nutrition guidance and meal strategies take into account your preferences, your routine and the situations you face in real life.
No. Training can be built around your preferred gym or your home setup. If you train at home, you will need suitable equipment for the plan Oli creates with you.
SUSTAIN is 100% online. Your personalised workout plan, customised meal strategy, progress check-ins and ongoing communication with Oli all live in one coaching app on your phone.
That depends on your starting point, your schedule and the plan you agree with Oli. Everything is built around the time you realistically have, and you will talk through your weekly commitments on your discovery call.
SUSTAIN is built for lasting change rather than a quick fix, so it gives you time to change the habits and routines behind the weight-loss cycle. Oli will talk you through the programme length and options on your discovery call.
No responsible coach can guarantee a specific result. Oli provides the plan, the tools, the feedback and the support. Your progress depends on your circumstances and how consistently you put the guidance into practice.
Your next step
Ready to stop starting over?
Complete the short application and tell Oli where you are now, what you are struggling with and what you want to achieve. He will review your answers and contact suitable applicants within 24 hours to arrange an in-depth discovery call.
- 1
Complete the application
Describe your goals and the challenges you are facing right now.
- 2
Oli reviews your answers
Suitable applicants are contacted within 24 hours.
- 3
Have your discovery call
Talk through your goals, check SUSTAIN is the right fit and agree how you move forward together.
Apply for SUSTAIN
Takes about 2 minutes